Journalist David Nilsen and public relations pro Melinda Guerra talk all about press releases. What they are, when to send them, to whom to send them, what to include, and, just as importantly, the inverse of all those: when not to send them, what not to include, etc.
Luke Owen Smith in New Zealand has launched A Bar Apart, an organization with a corresponding emblem that certifies the quality and practices of New Zealand based craft chocolate makers. In today's episode, Luke shares what A Bar Apart is, what it means, and what he hopes it will accomplish.
In part 3 of their Media Relations for Craft Chocolate Makers series, David and Melinda talk about building a media list. They look at understanding different types of media, making a list of media you might want to reach out to, the information you need for prospective contacts, how to find contact info, how to initiate communication, and more.
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