Oliver Holecek of Primo Chocolate (Ep. 67)

Oliver Holecek co-founded Primo Chocolate—at the time known as Primo Botanica—in 2017 as a bean to bar chocolate company. The business has changed in process and focus over the years, and Primo is now heavily focused on incorporating mushrooms into chocolate as a way to promote the functional health benefits of these fungal friends. Listen in as Oliver talks about the background of his business, his passion for mushrooms, and the importance of centering Indigenous cultures when working with natural ingredients.